Harness the power of "word of mouth" advertising blended with social media to bring in more leads and sales.  In an article on openforum.com, author Guy Kawasaki offers advice from Rob Zugetta, founder of Zuberance, on how to turn word of mouth advertising into more real estate sales.

The first step is to identify your "advocate" clients:  Ask for their loyalty, says Zugetta, by asking them how likely they are to recommend you to a friend or colleague. "Based on a scale of 1-10, Customers who answer 9 or 10 are considered advocates." states Kawasaki.

Then ask your advocates to do a few simple things to help you generate leads:

1.      Write a Review or Offer a Testimonial:  "Testimonials sell." says Zugetta, "Amplified by social media, testimonials have more reach and influence than ever."

Don't be afraid to ask your advocates to write and publish a review for you on sites such as, ratemyagent.com or incredibleagents.com. "Norton's sales jumped by $26 million after its advocates wrote and published reviews on sites like Amazon and CNET." said Kawasaki.

2.      Answer Questions:  Allow your advocates to answer questions from someone who is looking for an agent. "A vacation-property rental property site enabled its advocates to answer questions from property owners considering listing their homes on the site." stated Kawasaki.

3.      Sharing with Friends and Family:  Offer interesting, relevant content that your advocates would want to share with others.  Ask your advocates to pass along information that others might be interested in, like offering a weekly update on foreclosures or bank-owned properties.

4.      Listen to feedback:  Listening to your best customers is a great way to keep in touch with your market.  Your advocates can give you valuable feedback to guide and shape your future business plan.

Zuberance has built a business of promoting the power of word of mouth advertising by offering a platform for customers to advocate for businesses.  It's a great way to keep in touch with your client base while generating solid leads for new business.

Read the full story at openforum.com

photo credit: Shenghung Lin

Posted in Technology And You

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