"Video testimonials are one of the most powerful ways to build your online identity using the social media." says Bernice Ross, real estate coach and consultant.

Ross suggests using online sources such as Yelp and LinkedIn to post your videos. Yelp ranks high on most search engines. Recommend a business that you frequent.  "Do this without expecting the person you recommended to reciprocate." she says, "The Law of Attraction says that this will come back to you in a positive way. It just may not return through the same person you recommended."

You will build your online presence while helping others build theirs.  It's a win-win.

"The reason this approach is so important in today's market is that a large majority of today's buyers and sellers will Google your name before they ever contact you." writes Ross, "If they see that you have plenty of positive testimonials, you're much more likely to be hired."

Ross says this method rates high with the Gen Y buyers and sellers. "The fact that you went out of your way to help others... is especially important." she says. This is an important core value to them, "When you demonstrate this behavior, they are more likely to contact you when they are ready to list and sell."

Read more great tips at Bernice Ross' Real Estate Coach blog.

photo credit: Groupon

Posted in Technology And You, GenX GenY

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