Video marketing is a powerful communication tool for business. 

Why should small business focus on video?" asks Kern Lewis, a writer on Forbes.com. "Video marketing works better than most other electronic tools because it hits two senses simultaneously (sight and hearing) where most other media only titillate the eyes. There is a reason thousands more humans watch TV rather than read."

Lewis says that video gives you more bang for the buck.  He states that the critical success factor is the story line, not the production quality.  With the digital video camera market boom, it is easier to produce your own video and Lewis feels the rough-hewn visual quality of a "home video" has an edgy appeal.

Wayne Wall, CEO of Flimp Media disagrees.  A professional video will engage the viewer.  "In general you have to pay professionals to create good content, using their talents and ideation," says Wall, serious companies need to invest in quality content in order to get the results they want."

Lewis does suggest that a video production person can help you shoot a better video.  Make sure you pay attention to your surroundings and lighting, write a script and practice it and get a great microphone so that your message will be heard.

Either way, creating effective video is a great way to market your business.  "You can't NOT afford it." says Lewis, "If your competitors are using video, you need to keep up. If they aren't, you need to get ahead of them."

Read the full article at Forbes.com.

photo credit: sea turtle

Posted in Marketing

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