YouTube is streaming 4 billion online videos every day.  This accounts for a 25 % percent increase in the past eight months, according to parent company, Google Inc.

Almost 60 hours of video is uploaded every minute, compared to 48 hours of video per minute last May.  Video marketing is a great communication tool for any company.

"Video marketing works better than most other electronic tools because it hits two senses simultaneously (sight and hearing) where most other media only titillate the eyes. There is a reason thousands more humans watch TV rather than read." says Kern Lewis on Forbes.com.

Out of the 4 billion videos, three billion make money for Google, running ads alongside the videos.  Google has revamped its platform to push YouTube beyond the personal computer, with versions that work on smartphones, tablets and TV.'s and they are hoping to get more professional-grade content on the site.

"YouTube recently redesigned its website to more prominently showcase specialized channels organized around different types of content." reported Reuters, "In October, YouTube announced that it had struck 100 original video programming deals with media partners including Madonna and Jay-Z. Thomson Reuters and YouTube recently announced a partnership to create a Reuters TV channel for the website."

Read more at Reuters.com

photo credit: MACSD

Posted in Technology And You, Marketing

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