A third party endorsement is one of the strongest ways you can build your own business. While only 14% of consumers trusted advertising, 86% trusted recommendations from friends. But are you taking every opportunity to build your testimonial pool?

Remember to keep your ears open for the good things your clients say. When something is said, remember to ask them if you can quote them. Shoot them in a video you can post on your sites and YouTube. Create special web pages for these testimonials and use them in your pre-list packages.

Relationships account for 54% of seller's choice of an agent and 64 percent of buyer's choice, according to the 2009 Home Buyer and Seller Profile from the National Association of Realtors.

Read more about testimonials and tips for capturing and using them on Realty Times.

Posted in Marketing

Comment on this article

Name

Email
Your email address will not be displayed.

Site/Url
Your URL will be displayed.

Your vote

Poor Excellent

Comment text

Options

  Line breaks become <br />

  Remember me

  Allow users to contact you through a message form.

Captcha

Please enter the characters from the image above. (case insensitive)

Captcha code