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 Consumer reviews can make or break a business.
Review sites such as Yelp, Insider Pages, Yahoo Local, and Thumbtack.com, just to name a few, are an important part of your business. These sites are the new Word-of-Mouth
advertising that are a listings directory for consumers as they search
online for businesses. In one stop they
can get information about the business, along with ratings and reviews of that
business.
Use the feedback to improve your services. Make sure you monitor your
online reputation and be proactive in your response. Use both positive and negative reviews to
improve service.
Ask to be reviewed. Ask your clients to write and publish a review for your business. Video
Testimonials are also a great way to generate leads. Perhaps,
just after closing, ask the client if you can capture their review on video.
Take the first step to make these sites work for you. Create an account on the most
popular sites and claim control of your identity. Consider this a business asset and take the
time to make sure all the information is correct. "Think of it like a brochure," writes Jon Jantsch,
a small business marketing consultant. "Add photos, links, brands,
products and anything else that helps describe your business."
Monitor your profiles on these sites, so you know when a new
review has been added. "The easiest way to stay on top of the reviews"
says Jantsch, "is to grab the RSS feed for your profile and set it up as a Google Alert - then you will get
notices when something changes. You can also bookmark all your profiles and
scroll through the list each week."
Some Review sites
offer advertising through a premium listing. Your ad shows up beside a competitor's
listing to help generate leads. Jantsch says
that you must determine if it is cost effective for your business.
Read the full article at Duct Tape Marketing.
Posted on September 26, 2011 13:19:06 by  Scott.Shields
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