| Tips To Improve Your Online Presence |
|
Increase your business online using a few easy but effective tips. Most small business owners face the
challenges of managing the effectiveness of their online presence.

photo credit: Jorge Franganillo
In an article written by Scott Ewart, entrepreneur, he says
the most important part of your website is
the writing. "The first task in writing good copy for your
website is to make the content seem interesting and lively." Speak to your client directly, try to use the
word "YOU" in your copy. Engaging the
reader makes them more likely to read to the end.
Don't underestimate
the importance of a good headline! A
new online tool helps you judge your headline's effectiveness. The
Headline Analyzer by the Advanced Marketing Institute will give you an
Emotional Marketing Value score for your headlines. The score is based on how many EMV words you
use. (My EMV Score for this headline was
33.33%)
And most importantly, Ewart says, "Don't Stop Writing!" You
know your business and your strengths, even if you don't think you are good at
writing, keep working at it and it will get easier.
Read more of Scott Ewart's article: http://www.articlesbase.com/online-business-articles/copywriting-tips-to-improve-your-online-business-1915251.html#ixzz1BVzXSolV
Related PostsLack of independence drives Brian Richardson from Kentwood City Properties to Metro Brokers Dick Crook on the entrepreneurship of Metro Brokers RISMedia's Real Estate Leadership Conference, 'The Real Estate Social Media Summit,' set for June Optimizing your Web site for real estate success 10 Ways to Use Google's Geo Tools to Maximize Your Exposure
Posted on January 19, 2011 14:57:33 by Scott.Shields
View my profile
This post has no comments awaiting moderation.
|