Increase your business online using a few easy but effective tips.  Most small business owners face the challenges of managing the effectiveness of their online presence. 

photo credit: Jorge Franganillo

In an article written by Scott Ewart, entrepreneur, he says the most important part of your website is the writing.  "The first task in writing good copy for your website is to make the content seem interesting and lively."  Speak to your client directly, try to use the word "YOU" in your copy.  Engaging the reader makes them more likely to read to the end. 

Don't underestimate the importance of a good headline!  A new online tool helps you judge your headline's effectiveness.  The Headline Analyzer by the Advanced Marketing Institute will give you an Emotional Marketing Value score for your headlines.  The score is based on how many EMV words you use.  (My EMV Score for this headline was 33.33%)

And most importantly, Ewart says, "Don't Stop Writing!"  You know your business and your strengths, even if you don't think you are good at writing, keep working at it and it will get easier.

Read more of Scott Ewart's article: http://www.articlesbase.com/online-business-articles/copywriting-tips-to-improve-your-online-business-1915251.html#ixzz1BVzXSolV

Related Posts

Posted in Education And Training, Technology And You, Marketing, Real Estate Trends, Blogging

Comment on this article

Name

Email
Your email address will not be displayed.

Site/Url
Your URL will be displayed.

Your vote

Poor Excellent

Comment text

Options

  Line breaks become <br />

  Remember me

  Allow users to contact you through a message form.

Captcha

Please enter the characters from the image above. (case insensitive)

Captcha code