What is strategy and how can one strategize to compete in the real estate industry?

Real estate can be a fierce business and determining a sustainable competitive advantage for some can be difficult.

Inman News columnist Robert Hahn offers some piercing insight that shifts perspective about strategizing competitively. He first dissects the general strategies of competition and competition in real estate, offering concrete examples and thoughtful analysis.

"I struggled with this issue for years, until I shifted my thinking a wee bit. I've been looking at things from the consumer's point of view and from the Realtor's point of view. Turns out, the proper point of view is that of the brokerage," he writes. In looking at the entire brokerage, the competitve advantage lies within the entire system of the brokerage.

Read Hahn's column here.

Posted in Education And Training, Marketing

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