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Sell That Listing Now!

Have you tried everything? And the home is listed at the right price? Bernice Ross, Real Estate Coach and author, offers some "tried and true ways" to help you move that listing and sell it!

1. Change the price: While it might be an unconventional idea, Ross actually suggests raising the price! "I had a listing that was priced right and we kept getting offers that were way too low." writes Ross, "We decided to raise the price and the property sold immediately. While raising the price may not be a good idea in this market, doing a price change is. For example, if you were listed at $289,000, you might change the price to $287,777."

2. New Photos: Ross suggests taking all new photos of the property and change all the photos in your marketing materials. This might entice buyers to take a second look.

3. Staging the House: It doesn't have to be elaborate. Ross suggests using subtle staging techniques that reflect the lifestyle of the buyer.

Small Touches mean a lot: "Make sure there are plenty of pillows on the sofas and beds. Pillows scream 'relax'." says Ross. "Place a beautiful coffee cup or mug on the night stand next to the bed with an open book or an open magazine. This suggests unwinding at home. Also, plenty of plush towels in the bathroom again suggests relaxation."

4. Price-Per-Foot Comparison: Compare your listing with others to make sure you are priced right.

5. Hold a "3D Open House": Ross offers a link on her blog site to try United Lane's 3D Open House for only $10 (normally $100). You will need to submit a floor plan to do this. This program allows buyers to visualize how their how they could fit into the home. "Your marketing campaign should read: 'Decorate this house online.'" Says Ross, "If you haven't used this approach before, you can tell your sellers, 'You're the first one of my clients to get this great new application.'"

6. Write Better Headlines: Use the Headline Analyzer from the Advanced Marketing Institute to help you write better headlines. You simply type in your headline and this free tool will analyze it to determine how strong your headline is.

Take a good look at your marketing materials, especially on homes that have been on the market for a while and use these tips to turn that listing from "on the market" to "sold".

photo credit: liquidnight