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HomeGain has released the results of their survey regarding the marketing preferences and plans for real estate professionals, the complete results of which are listed below.
The leading effective marketing strategy, referrals, is also the one in which most are devoting their time and plans for 2010. While social media is becoming more popular and used, traditional mailers and email campaigns are holding more weight.
The results are based on two surveys, conducted in December 2009 and February 2010, with responses from about 1,300 real estate agents and brokers. Respondents also indicated that they will be less likely to invest their marketing dollars and time on Twitter (3.4), outdoor advertising (2.7), banner ads (2.5), pay-per-click advertising (2.5) and MySpace (2.5).
Top 10 Effective Marketing Strategies for Realtors
(Cumulative Average Scores, 1 = Least Effective / 10 = Most Effective)
- Referrals (8.7)
- Featured Listings (4.8)
- Email Campaigns (4.7)
- Postcards/Mailers (4.6)
- Blogging (4.1)
- Online Lead Generation Services (4.0)
- Facebook (4.0)
* LinkedIn (3.6)
- Outdoor Ads (3.6)
- Print Ads (3.6)
Top 10 Marketing Objectives for Realtors in 2010
(Cumulative Average Scores, 1 = Least Likely to Use / 10 = Most Likely to Use)
- Referrals (8.9)
- Email Campaigns (5.7)
- Postcards/Mailers (5.4)
- Featured Listings (5.2)
- Facebook (4.9)
- Print Ads (4.3)
- Blogging (4.2)
- LinkedIn (4.1)
- Online Lead Generation Services (4.0)
- YouTube (3.5)
Read more on the HomeGain Blog and Inman News.
Posted on March 11, 2010 16:54:23 by  Scott.Shields
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