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 Stacey
Harmon, author of Strategies
for Real Estate Facebook Pages, a new book with 125 content strategies for using Facebook to grow your
business in 2012, says that it's time to switch to a Facebook Business Page.
Are
you still using a personal profile page to market your business?
Did you know consumers cannot search Google
for your personal Facebook page but they can search Google for a Facebook
Business Page? Consider the following important
facts when creating a business page.
1. The
First step is to choose the correct name for your Facebook Business Page.
When you choose your page name, take
into consideration that you cannot change the name after 100 people are
connected to your page. So, for real estate,
your name is very important, but the brokerage you are with might change, so
you should be cautious about including that in your name.
2. You
must be the "authorized representative" of the branding concept of your page.
Facebook's terms of service says that
you must be able to prove that you, alone, are the authorized representative of
your business page. If your page is
named after you, such as Joe Black Real Estate, then it is obvious this is your
page, but if you try for a more generic page name such as "Denver Real Estate",
Facebook may change your status and administration access to make it more of a
public page where anyone can post.
Choosing
your Facebook Business Page name correctly will allow you to keep control of
your domain name in the long term.
Harmon outlines a few of her steps
from her book on the Real Estate Coach
Radio program, hosted by Bernice Ross.
Ross offers a 5 Minute Daily
internet show for real estate professionals and is hosting a 5 part series for Facebook
strategies for 2012.
To hear more great strategies for
Facebook in 2012, go to Real EstateCoachRadio.com
To buy the book, go to Harmon Enterprises.com
Posted on January 03, 2012 12:18:38 by  Scott.Shields
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