More buyers are finding their homes through the internet than ever before according to Lane Hornung, President and cofounder of 8z Real Estate. 

photo credit: GmanViz

89 percent of buyers found their home by searching the internet according to the National Association of Realtors, as stated in an article on InDenverTimes.com by John Rebchook.

But consumers still need real estate agents, "There was this common misperception that within five or 10 years, the Internet would replace the real estate agent," Hornung said.

"Instead, the Internet has proved to be a great source for home buyers, but they have so much "noise" - that is, information overload - that the real estate agent is needed more than ever to guide them through mountains of possibilities," said Rebchook

Buyers use the internet to learn about the market they are interested in and then look to an agent to interpret the data and give you the details that are missing on the web.

"Some agents are so familiar with an area that they farm, if you throw out an address, they can give you specifics about the home such as it needs a kitchen makeover, he said. You'll never find anything as specific as that on the Web."

In order to save time and make the web more efficient, Hornung encourages buyers to use sites run by reputable real estate companies.

"These websites have agreements to market the vast majority of the MLS listings and they are required to keep their listing data accurate and up-to-date," Hornung said.

Read the full story at InDenverTimes.com.

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Posted in Technology And You, Marketing, MBI Headlines, Real Estate Trends

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