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Hi, I am Maria Cook, Executive Director for Metro Brokers and we thought the best way to deliver this message would be using video.
Metro Brokers and MetroBrokersTV is truly thrilled to have been nominated for the 2009 Innovator award for a Media Portal. We know firsthand that the Inman organization is at the leading edge of finding and presenting innovative products and services. Metro Brokers is a 32 year old organization that is dedicated to keeping their 100% broker owned trade association on top of the cutting edge of business innovation, which has been demonstrated with our progressive tech partners like WhereTolive.com and Terabitz. We have also enjoyed our involvement with Inman as a 2007 NY and SF Platinum Sponsor. It's been a great experience for our entire leadership team to attend the Connect for three years running. Metro Brokers recognizes that Real Estate is the most innovative and changing business environments in the world. Therefore our vision was to create The MetroBrokersTV.com platform as a innovative media and Social PR product. It is so much more than a company website...it transmits the soul and essence of the brand in the most important market or brand space that we know of, SEARCH.
I would just like to share that Metro Brokers TV is an incredible brand building product for our organization in that new place in space we all want to be found in, "SEARCH." From an innovative standpoint, we have been using MetroBrokersTV for well over 16 months, so this is not a new bandwagon product. We are proud to have been way ahead of the pack in integration and use. I would also like to share a just few of the positive attributes about the product for our organization, some are not self-evident.
In a nutshell, MetroBrokersTV is a custom built large category video player. It's also a single blog player and streaming player within a custom built blog. We recognize that Television, live or video based, and Internet technologies are merging technologies and provide the opportunity of unbridled availability of content. Internet-TV (IPTV) is the alternative for new content distribution models. MetroBrokersTV beats transmission cost of common broadcast technologies. Metro Brokers recognizes the movement towards video and ITPV on hand held devices as well as delivering content to PC users and to the television set through set top boxes with Internet connectivity. Additionally, we recognize that being found on the web is crucial. Running an IPTV portal is difficult without having some type of "TV Guide". Video is worthless if it cannot be found and there in lies the magic of MetroBrokersTV. The backend of the blog has integrated blog and video syndication allowing content to be distributed to over 30 social and video portals.
The use of the MetroBrokersTV IPTV Portal has allowed our organization to reduce the amount of Traditional Television spending, while at the same time maintaining overall brand awareness, as people have moved form TV to internet. A two year reduction on media buys from 1.2 M to approx $750,000 is a substantial cost savings for us. Annual operating costs on the IPTV portal run around $72,000 a year. This includes all video hosting, video streaming, all syndication costs, video production, video editing, transcoding, transcribing, studio time and all professional talent. In the past TV commercials only had relivance on Television. MetroBrokersTV allows our advertising to be viewed 24/7/365. In fact, some of our most viewed videos and posts are the Metro Brokers TV Commercials. Additionally, it allows our broker population to link or imbed our current or past TV advertising campaigns, a huge plus for membership. In a diverse market, MetroBrokersTV is a relevance building machine.
There other numerous benefits to our association through the use of this unique portal of which one is very important, association communication. MetroBrokersTV is a true transparent corporate communications portal using traditional RSS, email subscriptions, video linking, video sharing and video imbeds. One of the most important areas of communication is education. MetroBrokersTV serves as an excellent education platform. The live streaming aspect allows live instruction as well as stored video instruction for numerous education topics. An excellent example was a recent two day recruiting seminar that provided a live stream show for our members throughout the state of Colorado. Additionally, the video production has been edited and placed as a permanent seminar piece within the player.
The live stream and recorded video players allow Metro Brokers to monetize the site by using a custom built feature allowing us to run industry standard pre-roll 15, 30 or 60 second video advertising spots in front of all video pieces whether the large category player, single player or live streaming. These video pre rolls can be set on a multitude of display attributes. This component is a crucial part of the MetroBrokersTV platform because it provides revenue to off set costs. Today's vendors and sponsors are looking for high impact ways to get in front of and stay in front of large groups of real estate brokers. MetroBrokersTV offers a perfect venue of video advertising and video sponsorship.
Lastly, we find that making our individual member brokers become relevant in search results in video form has a huge impact on members. Video interviews geared towards recruiting, member participation in charity events, new office openings, new members, industry events are all part of making our members feel an important and vital part of the organization and part of the fabric of search. MetroBrokersTV can be considered a corporate communications portal. However, B to B and B to C, are natural byproducts of a platform that is geared towards VIDEO and Social Media Syndication. Many of our members are thrilled to see numerous first page placement on Google for their personal names, companies and geographic specialties. The impact of consumers and brokers finding a video result instead of a text based result is what an Internet protocol Television Blog is all about. People want video.
We truly value our video productions as an asset to our association. They provide a continuous Return On Investment. Unlike almost all other forms of media, socially syndicated video never stops giving. We have custom produced pieces of video that are approaching 2 years old that keep getting play after play. We would hope that you see as we do, the importance of such a innovative and forward thinking communications media product. We truly appreciate being considered for such an honor. Should you have any questions or wish to learn more about our product fell free to give us a call.
Posted on July 23, 2009 10:09:44 by  Scott.Shields
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