Your social media identity is important in business. An article by Deltina Hay on SocialMediaPower.com states that, "When you create a presence in the Social Web, you are, in essence, branding yourself."   

Hay outlines a few key points to handling your social media identity consistently. 

• Be consistent with your Bio Information, using similar content with a few small changes, if necessary, according to the site.   
• Profile Pictures:  "Part of good branding is consumer recognition," states Hay.   Limit your profile pictures to just a few. 
• Know your audience:  "Keep your tone consistent," suggests Hay "writing consistently for (your audience) - everywhere."
• Name Recognition:  If you want to score high in search, "Maintain a consistent name across all platforms." she says.

Read more on SocialMediaPower.com.

photo credit: Hibr

Posted in Marketing, GenX GenY

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