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Key Real Estate Demographics for this Decade

REALTOR® Magazine's Online Editor, Brian Summerfield, takes a look at the recent report from the Urban Land Institute that outlines a few important demographic groups in real estate going into the new decade:

  • Aging baby boomers (55 to 64)
  • Younger baby boomers (46 to 54)
  • Generation Y

Read the full post about the importance of these demographics here.




Posted on February 01, 2010 15:50:30 by Blog Author Scott.Shields
Scott.Shields
View my profile http://www.metrobrokerstv.com/key-real-estate-demographics-for-this-decade
Comment from: TrendWatcher [Visitor] Email

Interesting blog. Yes, the "younger baby boomers" are a crucial segment to grasp in understanding housing trends. Fortunately, we are learning more and more about them now that they have a name (Generation Jones) and identity which is receiving so much national atttention. Google "Generation Jones", and you'll see it's gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. Here's a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html


It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down more or less this way:


DEMOGRAPHIC boom in babies: 1946-1964


Baby Boom GENERATION: 1942-1953


Generation Jones: 1954-1965


Generation X: 1966-1978



Sophisticated players in the housing industry will make serious bucks by learning about the key differences in consumer and real estate purchasing behavior among Jonesers which differs from its surrounding generations.

PermalinkPermalink February 02, 2010 11:06:37
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