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MetroBrokersTV: I am Amy Chase with Metro Brokers. We are here today at Metro Brokers TV with Joe Bennell. Joe is with Tailor-Made Real Estate in Longmont, Colorado. Welcome Joe.
Joe Bennell: Thank you.
MetroBrokersTV: So, tell me a little bit about how the brand and name recognition from Metro Brokers is working out for you as the only office in Longmont.
Joe Bennell: So far it is fantastic. It is definitely a recognizable brand even up in our little neck of the woods up in Longmont. Longmont has been considered kind of a smaller area and I think previously it may not have been a good fit for Metro Brokers, but it is now. We are at a size where it is recognizable; people who have seen the commercials, people who have seen the signs. There are other Metro Brokers from the northern Denver Metro area listing properties in Longmont as well. So, there is a lot of added benefit to the brand and people see it and they know it.
MetroBrokersTV: Tell me a little bit about the return on your investment from Metro Brokers. It is a great opportunity for our monthly dues. Tell me what your experience has been and what you like about that.
Joe Bennell: For the $80 bucks a month membership fee, it is really, it is just an unbeatable price. I mean you get television commercials, you get a wonderful website that incorporates all seven Colorado MLS systems into it. Included with that website you get your own personal agent page, which is a tremendous amount of money if you were to go outside and do that on your own. For instance, when I was trying to brand my independent company, I was looking at the television commercials and the cost of that and just for me to run a little 10 second ad between the hours of 1 am and 3 am four times a month was going to cost me $6,000 dollars. I am really pleased that I benefit from television commercials and I am only spending $80 dollars a month. I am spending a total of under 1000 dollars a month for an entire office to benefit from literally hundreds of thousands of dollars worth of advertising and marketing.
MetroBrokersTV: How have you been received in the community? Do you find that you are a respected agent or have you really had to kind of fight to earn that reputation or how has that been going?
Joe Bennell: Prior to my membership with Metro Brokers, people still hadn't really heard about Joe Bennell or Tailor-Made Real Estate. That was just because it is so cost prohibitive to market and brand an independent company and since I have opened up the doors, the word is getting out quickly, there is no other plan like it and it just makes a lot of sense for a lot of people who want to be successful in this business.
MetroBrokersTV: Tell me a little bit about your plans for expansion.
Joe Bennell: Well, I own an office right now on Main Street and it is a fairly large space and I need to get that one filled. I would like to fill that one up with professionals in the industry who are going to help promote the positive image of Metro Brokers brand and then I am looking forward to opening up some other offices in and around Longmont.
MetroBrokersTV: So, seasoned agents, are you also looking to bring on newer agents?
Joe Bennell: Not so much. Not so much. I am looking for the folks that have at least three years experience and understand how to do a transaction and want to be independent.
MetroBrokersTV: Well, there is no doubt in my mind you will continue to grow and do great.
Joe Bennell: Thank you.
MetroBrokersTV: Thanks Joe for coming.
Joe Bennell: You're welcome.
Posted on September 29, 2008 08:48:31 by  Mark.Eibner
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