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MetroBrokersTV: I am MetroBrokersTV and you are here today with
Metro Brokers TV, and today we are interviewing Jerry Boyd of Metro Brokers, and Jerry, I just
wonder how long you have been in the real estate business?
Jerry Boyd: Got in to the real estate business in 1974,
so about 34 years.
MetroBrokersTV: So, when you got into the business, who did
you work for originally back then?
Jerry Boyd: Originally, I worked for Venture Properties,
selling land in the mountains.
MetroBrokersTV: Wow! Venture
Properties - any big blue chip company names that you were with?
Jerry Boyd: Well, later on I went to Century 21 American United
at Cherry Creek. There were a 100 agents
there. I was sales manager and I was
there for five years. Later, I bought my
own Century 21 franchise and I held it for 17 years, but in 1992, I came to
Metro Brokers and that was a great move; a really good move.
MetroBrokersTV: So, what was it then that made you take the
shift over from kind of a blue chip name or a big name franchise like that over
to Metro Brokers?
Jerry Boyd: I think it was more profitable. Century 21 wanted 8% of my gross commissions. No matter how much we made, we were always
punished by that 8% and we would lose our better agents. In Metro Brokers, you are rewarded for
production. In Century 21, Coldwell
Banker or Keller Williams you are actually punished for production, so that is
the way I see it.
MetroBrokersTV: Sort of like being part of a fiefdom, got to
pay the emperor, right?
Jerry Boyd: You have got to pay the emperor on every deal.
Somebody has got to pay for it and that
feeds the top hat[Phonetic].
MetroBrokersTV: So, the emperor fees here at Metro are at
least enough to keep you within the Metro Broker system. I mean, obviously, there are franchises out
there still available, whether it is Keller Williams, Exit, Re/Max, etc. You have chosen to stay with Metro Brokers. How long now have you been an office owner?
Jerry Boyd: Over 15 years. I see Metro Brokers as grown up real estate,
not junior high school real estate. I
see it as a grown up real estate people that know what they are doing.
MetroBrokersTV: Well, I know you are very respected in the
industry Jerry. You have been... you are a
former past president with Metro Brokers; so, we really appreciate you have coming
in today and for more information about Metro Brokers, our agents, our company,
make sure you take your browser to metrobrokerstv.com. Thank you.
Posted on June 05, 2008 03:15:10 by  Mark.Eibner
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