Improve your website to make sure it's being found on the internet.

Google is the top web search engine and YouTube is number Two, even before Yahoo or Bing.  The search engines are looking at the data you put in your website.  Your url or domain name should be relevant to what people are searching for.

If someone is looking for a realtor in Littleton, Colorado and they search for "Littleton Colorado real estate sales" and your domain name is "www.IsellLittletonColorado.com," then you would rank high on the Google page.

Six Degrees SEO, an Internet Marketing Consultant, lays out the steps you should take to improve your website and ranking on search engines.

Improvements to Make Sure Your Website is Being Found on the Internet:

• The title of your site is the name you will see at the top of the browser window

Six Degrees gives the example of Smith & Jones Mechanics in Tuscon, Arizona.  If they use Tuscon Mechanic/Smith & Jones Mechanics, as their title, they are going to rank higher in search results.

• The description is what you see on the results page, under the title.  This is the area that describes your services and should be loaded with keywords.  The order of the  keywords, in the description, is most important.  Use words that someone searching for your business would use.
•  Keywords:  Also think in terms of keyword phrases.  These are known as long-tail keywords that are very specific search terms that someone might be looking for: "Littleton Real Estate Top Producer" or "Homes in the Hamlet, Littleton, Colorado".

Google has a tool you can use to evaluate keywords for your site, called AdWords.  Enter words or phrases to see the number of searches globally and locally using specific keywords and how many competitors are using the same words.

SixDegrees has a helpful video about how to use Google AdWords.

• Keep the news fresh and informative.

Post relevant content and helpful hints and post often to keep your content fresh.

• Link content within your own website to other helpful websites. Search engines look for outbound links within your website, which will help you rank higher.   This could be links to professional organizations, the Better Business Bureau or to suppliers that you use.

Make your website work for you and make sure you are being found on the internet.  Look for more tips and all the real estate news at MetroBrokersTV.com.

photo credit: halilgokdal

Posted in Marketing, Blogging

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