Technology is great.  It allows us multiple ways of prospecting  for new clients at the touch of a button.

"Our prospecting mindset has moved from roaming the plains like a hungry lion to casting multiple lines with bait-less hooks, waiting and hoping for a strike." said David Fletcher in an article for Inman News. 

The problem, says Fletcher, a successful Broker for over 30 years, is it has taught us to be lazy, to prospect by "telling."

Fletcher shares his strategy that he "GUARANTEES WILL HELP YOU FIND PROSPECTS and earn thousands of dollars in commission."  But it is not for the faint of heart. To get started he suggests a competition between coworkers to compare technology-based prospecting with his, old-fashioned, tried-and-true method which he calls the "David Fletcher Prospecting for a Listing or Buyer Today and Not Stopping Until I Find at Least One" system.

All of his scenarios involve one common theme: Get up from your desk.  His advice is to use all meetings and gatherings as an opportunity to prospect.

A lunch outing is always a good time and place to prospect, and not only with your lunch mates.  Ask the server if they know of someone looking to buy or sell.  You never know until you ask!

Fletcher has other great ideas to find prospects, go to the local home improvement store where sellers will be looking for fix-it items, or other businesses and talk to the salespeople and other customers.

The key to prospecting without a keyboard and getting new leads, Fletcher says, is to get out there and:

1. Wear your name badge or pin from your company.
2. Expect to get referred prospects today.
3. If you start shaking and need to text someone to calm down, do it. Then, stay focused on what we are doing for at least two hours.
4. Ask the question!

Try Fletcher's method today and see if it works for you.  Leave a comment below letting us know of your tried and true methods for prospecting new clients.

Read the full article at Inman News.

photo credit: sparky images

Posted in Marketing

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