Online evaluations of real estate agents is the new trend for 2011 on sites such as Yelp and RateMyAgent.com. "Like it or not," says Bernice Ross, Real Estate Coach, "there's not much you can do about it."

photo credit: dopamineharper

So, ask your clients to do a survey of your business after the closing.  "Companies that do post-closing surveys report satisfaction rates as high as 97 percent, "says Ross.

Ross offers up these questions to ask to help you improve your business skills:

1. What was the most important reason that caused you to hire me?

2. When you think of my representation during your real estate transaction, what are the first things that come to your mind?

3. What could I have done better?

4. Do you know anyone who may be thinking of buying or selling property?

5. May I use you as a reference?

6. Would you mind doing a video testimonial for me?

Your survey can be handled online through a site such as SurveyMonkey or it could be a mail-in form complete with return envelope.

Make sure you handle any negative posts about your business immediately. "It takes approximately 5-6 positive posts to outweigh one negative post on Yelp. Gather as many positive video testimonials as possible and post them as soon as you can." says Ross. "If the problem is really serious, you can hire a firm such as Reputation.com.'  This is not cheap, but having negative information about you on the web can cost you your career."

As always, maintaining great customer service is the best way to achieve high ratings with your clients and online.

Read the full blog by Bernice Ross.

Related Posts

Posted in Marketing, Movers and Shakers, Blogging

Comment on this article

Name

Email
Your email address will not be displayed.

Site/Url
Your URL will be displayed.

Your vote

Poor Excellent

Comment text

Options

  Line breaks become <br />

  Remember me

  Allow users to contact you through a message form.

Captcha

Please enter the characters from the image above. (case insensitive)

Captcha code