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 The mousetrap. We all know about that elusive dream...building a better idea and improving on the
status quo has always been the goal of small business owners.
"When a start-up or
entrepreneur says he is onto something new and he has no competition that
can only mean two things: his idea (stinks) or he simply didn't do his
homework." states an article on TheNext Web.com.
A great business is
one that keeps changing with the times and economy. Real estate is no different. We must be ready to adapt to change, learn new
technology, employ different tactics and try to do it better. And remember, what works today probably won't
work in 2 years.
In today's real
estate market, the businesses that will survive are the ones who embrace
the changes and re-invent themselves to better serve their clients. What can
you do to bring your brokerage into the future?
What do you do best? Businesses always need to think in terms of
their mvp: minimum viable product. In
real estate, your mvp is the least amount of services and products you can
deliver to clients and still make money as a brokerage. Most consumers don't expect much, they expect
you to provide the services that they need and not much more.
Once you have established your mvp,
then go beyond that to think about what
your clients want. But, in order to be successful, you need to
decide which features are the most important and then add on, change, remove, and
polish.
"When you are looking for something to do," states TheNextWeb.com, "look at what
you can improve. See what worked
before and how you could apply it to a new medium or combine it with something
else that worked. There were 170 YouTubes before
YouTube and they all failed. Until YouTube came along, at the right time,
then iterated a bit, executed well, took some chances and voila; success."
Innovation is "how to
do it better." "But watch out for the resistance," says Daniel Rothmund in a recent
webinar about How to Future-Proof your Brokerage,
on Inman News. "The resistance wants to
stop you. " "The resistance" is that little
nagging voice and the naysayers who tell you," that will never work," or, "clients
will never go for that!"
Rothmund suggests reading a book by Steven Pressfield,
called "Do the work" (available
for free through May 20th for Kindle). "Could
you be getting in your way of producing great work?" asks the author, "Do
the Work is a weapon against resistance - a tool that will help you take
action."
The art of success is
to follow the enthusiasm of a new idea to the end. Being comfortable with the status quo is a
form of resistance. You can always do "it" better.
Leave a comment below and tell us what changes you have made
in 2011. What new tools or tactics have
you implemented to grow your business?
 photo credit: Gerg1967
Posted on May 16, 2011 12:35:15 by  Scott.Shields
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