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 You could answer real estate questions all day. "When people know that you are in real estate
and they trust you, they will turn to you with questions about real estate. If
they don't know you, they will ask you about real estate to evaluate whether
they can place their trust in you." says Rich
Levin guest columnist for Inman News.
He suggests this plan for getting new business in the next 30 days.
1.
Be open to all real
estate questions: Most of the time,
they are asking because they are interested in buying or selling or know someone who is. Levin says to gauge your answers "hyper-locally", that is, break
it down into what is happening in your area. "Be sincere and honest. That is
more important than unrealistic or unfounded optimism."
"Always
follow your answer with a question that takes you where you want to go." he
says. "You may ask, 'Are you thinking
about doing something, or maybe you know someone who is?' Often people ask
me because they have something in mind or know someone who does. "says Levin.
2.
Network! "Go to parties and meetings. Participate in
organizations." says Levin, "Drop in on people at their places of work with
coffee or pastries. Go to community events and events at places of worship. In
other words, look for and attend anything where people are gathered."
This is a skill
to be worked on, not everyone is comfortable doing this, but this is important
to get new business. Take an interest in new people; ask them what line of work
they are in or what their other interests are. "Think of people you know and
ways you might help them. Focus on that. Then, when the conversation turns to
you, if you get a real estate question you know what to do." suggests Levin.
3.
Direct Mail: Levin says that this is the third easy way to
make another sale in the next 30 days: "Marketing gurus Dan S. Kennedy and
Murray Raphel both agree that 'dollar for dollar, nothing will return as much
to your business as direct mail.' (Though there are some Internet exceptions.)"
Put this To Do List on your
calendar. "Consider them as important as
any other activity or appointment. Look for opportunities to be with groups of
people who know that you are in real estate because of your marketing." says Levin.
Rich Levin is a real estate coach
and productivity expert. He conducts a free, live webinar every
weekday morning for real estate agents. To register for the webinars, visit www.FreeCoachingWebinars.com.
Read the full column at Inman News.
 photo credit: GIANTsqurl
Posted on March 16, 2011 12:39:06 by  Scott.Shields
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