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Selling a house in this market can be tough, but not impossible. It's a "buyers market", meaning the
buyer has a lot of homes to choose from and it doesn't take much to turn
off a buyer, right from the start, just from what you say in your listing.
Michael Estrin of BankRate.com offers
tips of what NOT to do or say when listing your house. "When you sell a
house in a buyer's market, a lot of things work against you. Your real estate
listing shouldn't be one of those things." he says.
Find
out what buyers and their agents typically see as a red flag in a listing and
how to avoid them.
No Photos can mean
No Showings. Having photos of your
house is a must. Many buyers assume that
if there aren't any photos, there must be something wrong with the place.
Distressed properties need
details. Not having transaction details about a
property offered for short sale or foreclosures can mean a red flag. Facts need to include lender and price
approval details.
Outlandish claims.
Just give the facts and leave out the hyperbole. Creativity is necessary when marketing your
home but it's a fine line between saying this is the "best deal on the market"
and using language to focus on the strengths of the property. "Some buyers may be turned off and some will inevitably be
disappointed if the claim doesn't live up to their expectations." says Ziad
Najm, a broker in Calif.
Price it Right: "If it's too good to be true...it probably is." Your
real estate agent can help you decide on a fair price for the market, but
going too low can backfire on you. True, it might attract a lot of buyers, but
that might also include unqualified buyers and your house might not sell at all. It's a high risk strategy.
Flipping Houses.
The terms "newly remodeled" and recently updated" might indicate a house that
has recently been flipped by prospective investors who might have cut corners
to make a profit. If you have made improvements to your home, make sure you
emphasize that all work was done with permits and reputable companies.
Selling "As Is". A lot of homes on the market are listed "as is", and this isn't always bad but, says Diane Conaway, a San Diego broker, it can be
a reason for caution. "These days,
"as is" can mean "previous owners stole everything including the
kitchen and bathrooms," Conaway says."Our contract states 'as is' anyway,
but some agents restate that in the listing, which is a disservice to their
sellers."
Selling your home is
easier when you hire a professional real estate agent to help you market it
properly.
Read the full story at BankRate.com
photo credit: WDanRoberts
Posted on February 27, 2012 14:26:13 by Scott.Shields
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