In today's market, a prospective client uses the internet not only to search for businesses but they will most likely Google your name before ever contacting you.

So, what IS your web presence?  Google your name.  What comes up?  Ideally, you want to be #1 on the page. If your LinkedIn Profile is all that comes up, maybe 5^th or 6^th in search, at least you are there but customers aren't going to reach out to a profile.

So how do I build a better web presence?  A professional website is key, but it needs to be active to get consistent traffic on the search engines.

Feature video on your website.  Did you know that video ads now reach 7 out of 10 Americans online? Creating a professional video is a great way to let people know who you are and what you do.  Here are a few ways to incorporate video into your website and across the internet.

• A business profile video can serve as a great introduction to you and your business. It's an overview about your business. What your solutions are in this tough market. Tell a little about your background, your history and your culture.
• Community Outreach & Service: What other areas are you involved in? Does your business sponsor a cause? Show the client you are not all about fame and fortune, but are involved in your local community.
• Community Lifestyle: Creating an informative community video about an area you focus on is a great way to reach out to potential clients who might be moving into the area.
• Expertise: Are you an expert in some other area? Perhaps you are an expert at fly fishing. Blogging about it and adding video from your "secret fishing holes" is a great way to generate leads.
• How-To's and Tips: Share a few of your secret tips on home buying or selling, what to do before you sell, etc. Make your website an invaluable resource for potential clients who may be searching for how-to content related to real estate.
• Commentary on News and Events: To be successful in business, you need to be on top of what's happening in the industry. Your response, in real time, of news events can be done in your blog or a featured video on your site.
• Reviews: "Are you a techie? Do you love gadgets? Host a video review of the latest and greatest equipment for business or personal use.

Build your web presence by keeping your website fresh with new material, professional, short videos and client support and information.  When posting your video or blogging, use key words and links to get more traffic from the search engines.

Posted in Marketing, GenX GenY

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