We've read about and seen QR (Quick Response) codes for use in marketing campaigns and, chances are, you've tried out this relatively new technology. And now Microsoft has created the Tag, what they call the next-generation 2D code to make the technology more user friendly.

These 2D codes are machine readable web links that you can use to link real-world marketing to the interactive experience of web marketing through a user's mobile phone. The consumer is connected to your URL address which gives more information about your product and services.  You can add them to advertising, signage, posters, websites, billboards, bus benches and even clothing!  The Tag can be displayed in any size, for instance, a real estate sign might be printed large enough to be read from a car driving by, whereas it would be smaller in a magazine.

So, what is the difference between Microsoft Tag and QR codes?  "While the basic idea is the same-a printed 2D code that you can snap with your camera phone to link to online content and information-there's a lot of important differences when comparing (the QR code) to Tag." stated the Microsoft Developer's Network blog (msdn.com).

Call to Action:  Just like a QR code, a Tag is a direct response tool for print campaigns.  Consumers download a free app and using their mobile phone cameras, take a picture of the Tag. They are then linked to your website.

Smaller Size:  The Tag can be used in a smaller sized format than QR codes which can be important when designing printed materials.

Customize it!  Tags can be black and white or color and can be customized to represent your business or personal brand, much like a logo, you can have your own style.

Single Scanner:  QR codes use many different forms of scanners and can be confusing and frustrating for consumers to use.  Microsoft has created a "single, reliable solution for mobile tagging across Windows Mobile, J2ME, iPhone, Blackberry, Android and Symbian S60 phones." stated msdn.com.

Advanced Technology:  Not all smartphone cameras are high quality and it can be frustrating to capture a QR code when it doesn't read correctly.  "The sophisticated technology powering Tag (called High Capacity Color Barcodes, or HCCBs) was designed specifically to deal with the limitations of cameras on mobile phones, delivering an accurate scan even with a blurred shot, low-quality lens, or lack of camera auto-focus.

Tracking Results:  QR codes don't have the technology to track how many times they are scanned or who is scanning them.  "Tag's advanced analytics let you know exactly how, when, and where your Tags are being used, and let you change the content behind them with the click of a button-giving you complete oversight and control." stated msdn.com.

Microsoft states that you can create your own custom tags "in seconds" by using Microsoft Power Point or another graphics program.  You simply overlay a Tag graphic file over any existing artwork.

Find out more information about Microsoft Tags at Microsoft.com.

Image by maxiorel.com

Posted in Technology And You, Marketing

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