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 Bernice Ross, Real Estate Coach and Inman News columnist, offers marketing strategies to create a "positive
buzz" about your real estate business.
Ross outlines these 7 key
points that will have people talking (in a good way) about you and your
business.
1. Quick Turnaround/Sales: Nothing
gets more attention than a quick sale.
A well priced home moves quickly and will get you noticed and have
sellers flocking to your door.
2. Offer alternative solutions to clients
facing foreclosure. Ross
suggests you can refer them to the National Association of Consumer Advocates, "which
performs forensic loan audits to determine if the lender violated any
RESPA or other requirements. If the lender did so, the owner now has more
leverage to work out a loan modification, a short sale, or some other
solution."
3. Support local events: Ross says to
get involved in local teams and host special events for people in your
referral base. "Rent a bus and take your guests to the most important away
game for your local high school or college. Provide plenty of food, ice
cream, souvenirs and other goodies,' she says. And take plenty of pictures
that you can post on your website. Send the link to everyone and watch the
"buzz" grow!
4. Be "You-nique" says Ross. One
realtor in particular, Butch Grimes of WeTalkRealEstate.com, has
a penchant for using show-stopping ways to get attention and get people "buzzing"
about his real estate business.
"In addition to hosting a 24-7 radio
show," explains Ross, "Grimes has a 20-foot-tall, inflatable open house sign
that he uses to attract visitors to his open houses. To help people find his
open houses, he had directional signs made with a life-sized cutout of him
attached to the sign. From a distance, it looks as if he is personally standing
there directing you to his open house. "
However, Ross explains that the one
thing that he does that gets the most buzz, is sending a chauffeur-driven
limousine to pick his clients up at work and take them to the escrow to sign
their final closing documents. "You can imagine the buzz this creates among his
clients, as well as their colleagues, who see them being ushered into a limousine."
she says.
5. Use
social media and lots of pictures:
Include pictures when sending buyers information by email and
engage them using social media.
"Ask your buyers to forward the information to their friends
via e-mail or on Facebook. Make it a game. Ask their friends to predict which
house your buyers will like best. Everyone has fun. You can also probably
expect lots of texting going back and forth about which house will be the
buyers' favorite."
6. Build your business by building other
businesses. Ross says to use
your daily contacts with other businesses as a way to build positive
exposure on the web.
"Do you have a favorite dry cleaner or restaurant? Do any of your
clients own their own businesses? If you are a customer, post a video
testimonial for them on Yelp.com as well as on their LinkedIn profile if they
have one." says Ross. "Normally, when
someone posts a testimonial for another person's business, they will
reciprocate with a testimonial for you."
7. Unique Give-Aways: Everyone gives away pens, magnets and pads
of paper with their business name on it, but imagine the "buzz" if you
gave away something really unique?
Ross suggests researching creative ideas to get the
conversation started. "In 2005,
Inventables began distributing "squishy magnets." These magnets feel
like a piece of foam rubber and can be used to close doors without the doors
slamming."
There are many ways to create a buzz about your real estate business,
you just need to keep your eyes and mind open.
Read more at Inman News.
 photo credit: crawford orthodontics
Posted on March 28, 2011 15:26:12 by  Scott.Shields
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