Trends are what everyone is thinking about... right now.  It changes daily.  It's easy for the main search engines to track this; they list the Top 10 Trends every day based off of what keywords people are searching for.

Trending is an important aspect of business.  Keeping on top of trends can help you shape your business and your marketing to take advantage of what your customers want.  NowandNext.com is a website devoted to trending and predicting what comes next.

So what are important trends for business? In a great article for OpenForum.com, Scott Ginsberg explores important trends in the business world that are here to stay:

1. Mentoring: Inspire the people around you to motivate themselves.

2. Value: Ginsberg uses the example of clothing. "Good brands are bought, great brands are joined" Offer value and you will have a customer for life.

3. Trusted Advisor: The real estate game has changed. Clients are better informed about the market because they research information online before calling an agent. Bernice Ross, Real Estate Coach and author, says that, in this new market, agents need to be a "trusted advisor" to their clients. Offer guidance and better service than the competition.

Nothing can take the place of the knowledge that you have as a real estate agent.  Clients can research online forever, but it is you who knows the heartbeat of the neighborhood and can guide the client to what will fit them best.  "Face-to-face is making a comeback. And we can't solely filter our lives through pixels. Not if we want those lives to matter." writes Ginsberg.

4. Service: Show the value of your services. Let the client know what they can expect when they hire you. Have your services outlined so the client can see why hiring you is the best value.

5. Marketing 24/7: You are your best PR firm!  Inman News columnist, David Fletcher, says that you need to use all meetings and gatherings as an opportunity to prospect for new clients. Wear your name badge or pin from your company to start the conversation.

Ginsberg agrees with that.  "Wearing a nametag 24/7 is a risk. But it's also good practice." he says. "Practice being vulnerable, that is. There is a connection between vulnerability, approachability and profitability. When you open yourself to the world, the world will opens its wallet to you."

Read the full article at OpenForum.com.

Posted in Marketing, Ownership, Real Estate Trends

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