In this video by IPTVBoyz, Bobbi Boldon, motivational speaker and trainer in real estate talks about the importance of "connected" real estate marketing.

Interviewer:  Hi I am Kathy Soltero with metrobrokerstv.com and today we are at the 2011 Metro Brokers Annual Meeting here in Glendale, Colorado.  And we are talking with some of our wonderful sponsors of the event.  We've got Bobbi Boldon here today. Bobbi, thank you so much for being our sponsor tell us about your company?

Bobbi Boldon:  Well, my company is the Princess Golf Company, and in Princess Golf it's better to look good than to be good.  And our motto is: "You lie... and I'll swear to it."

Interviewer:  Okay, so tell me about why you are here for Realtors.  I know you're just the realtor guru of the world.

Bobbi Boldon:  Oh, thank you...and your checks in the mail.  

Interviewer:  Okay.

Bobbi Boldon:  I'm here because I am also a speaker and a trainer in the real estate industry, so I have my "Career Mapping" seminars, and I spoke this morning, and I'll do the keynote later this afternoon.

 Interviewer:  Okay so, what sort of wisdom can you give us Realtors right now in this tough economy and that sort of thing?

Bobbi Boldon:  Improve your skills and get more creative with marketing.

Interviewer:  Absolutely.  In what ways do you think?

Bobbi Boldon:  Well, the fact of the matter is, as Realtors, the only thing that we ever advertise is one house, and then we even put the address in, so that no one is interested in our ad, and we've wasted our money.  What we need to do is more "connected marketing" that will answer the problems that the customer has: what's keeping him up at night?  What's he worried about?  Then have him go to your website for information or... send for... download for... call for.. but do something, but address somebody else's problem.

Interviewer:  Okay cool, Bobbi it's always such a pleasure.  Thank you so much for being a sponsor for our event.

Bobbi Boldon:  Appreciate it, and be sure and get your copy of Princess Golf.

Interviewer:  Alright thanks Bobbi.  For more real estate related videos like this one, be sure to tune into metrobrokerstv.com.

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Posted in Annual Meeting, Education And Training, Marketing

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