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Jerry Boyd sees Metro Brokers as "Grown Up Real Estate"

 

Metro Brokers is for Grown Up brokers

MetroBrokersTV: I am MetroBrokersTV and you are here today with Metro Brokers TV, and today we are interviewing Jerry Boyd of Metro Brokers, and Jerry, I just wonder how long you have been in the real estate business?

Jerry Boyd: Got in to the real estate business in 1974, so about 34 years.

MetroBrokersTV: So, when you got into the business, who did you work for originally back then?

Jerry Boyd: Originally, I worked for Venture Properties, selling land in the mountains.

MetroBrokersTV: Wow! Venture Properties - any big blue chip company names that you were with? <read more>

Jerry Boyd: Well, later on I went to Century 21 American United at Cherry Creek. There were a 100 agents there. I was sales manager and I was there for five years. Later, I bought my own Century 21 franchise and I held it for 17 years, but in 1992, I came to Metro Brokers and that was a great move; a really good move.

MetroBrokersTV: So, what was it then that made you take the shift over from kind of a blue chip name or a big name franchise like that over to Metro Brokers?

Jerry Boyd: I think it was more profitable. Century 21 wanted 8% of my gross commissions. No matter how much we made, we were always punished by that 8% and we would lose our better agents. In Metro Brokers, you are rewarded for production. In Century 21, Coldwell Banker or Keller Williams you are actually punished for production, so that is the way I see it.

MetroBrokersTV: Sort of like being part of a fiefdom, got to pay the emperor, right?

Jerry Boyd: You have got to pay the emperor on every deal. Somebody has got to pay for it and that feeds the top hat[Phonetic].

MetroBrokersTV: So, the emperor fees here at Metro are at least enough to keep you within the Metro Broker system. I mean, obviously, there are franchises out there still available, whether it is Keller Williams, Exit, Re/Max, etc. You have chosen to stay with Metro Brokers. How long now have you been an office owner?

Jerry Boyd: Over 15 years. I see Metro Brokers as grown up real estate, not junior high school real estate. I see it as a grown up real estate people that know what they are doing.

MetroBrokersTV: Well, I know you are very respected in the industry Jerry. You have been... you are a former past president with Metro Brokers; so, we really appreciate you have coming in today and for more information about Metro Brokers, our agents, our company, make sure you take your browser to metrobrokerstv.com. Thank you.

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http://www.metrobrokerstv.com/003777
Posted on June 05, 2008 06:15:10 by Mark.Eibner

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